Events and Tourism Framework 2027-2035
Building Africa as a World Destination for Tourism and Events
Africa has rich cultural heritage, diverse landscapes and a growing number of modern venues. This Events and Tourism Framework 2027-2035 is a Make in Africa proposal to help governments and partners use these strengths, and to make Africa a destination for both African and international travellers and a strong location for events.
The Framework aims to use tourism as a driver of inclusive growth, creating jobs and promoting Africa’s culture and natural beauty. Make in Africa hopes to help the continent grow its tourism and events sector while encouraging sustainable and responsible practices, and to keep more of the spending in African hands. It is a proposal, not law.
Vision for 2035
Africa Leading Its Own Tourism and Events Industry
By 2035, this Framework proposes that Africa is a leading destination for tourism and events, with the following shared objectives:
- Becoming a top choice for African and international travellers, adding to national economic growth.
- Mobilising investment for tourism and event infrastructure, including eco-tourism, cultural tourism and adventure tourism projects.
- Making Africa a strong host for conferences, festivals and sporting events, including the Summit.
- Creating many direct and indirect jobs in tourism and events, supporting inclusive growth and local communities.
Building an ecosystem that encourages sustainable tourism, cleaner practices and balanced regional development.
Mission
Elevating Africa's Tourism and Events Ecosystem
Make in Africa is dedicated to growing African tourism and events by supporting a sustainable, inclusive and investor-friendly environment. This Framework aims to:
- Promote Africa as a leading travel destination, showing its heritage, natural beauty and modern attractions.
- Support venues for international events through good infrastructure for MICE (Meetings, Incentives, Conferences and Exhibitions), sports tourism and festivals.
- Attract private investment in tourism infrastructure and event management through sensible incentives and simpler regulation.
- Support skills and job creation in tourism and events by training local communities, so growth is shared across regions.
Ease of Doing Business
Simplified Approvals and Regulatory Support
Make in Africa encourages governments to simplify processes for tourism investors and event organisers, including single-window clearance for tourism projects and events, with online applications and clear approval timelines that reduce regulatory obstacles.
Africa Leading a Tourism and Events Revival by 2035
This Events and Tourism Framework is a shared proposal for Africa as a destination for tourism and events. By encouraging investment, promoting sustainable tourism and supporting good infrastructure, governments and partners can lead the next phase of growth in African tourism.
Events and Tourism Framework 2027-2035
Invites investors, event organisers and tourism developers to join this journey on fair terms and help build a thriving, sustainable and culturally rich tourism ecosystem across Africa.
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About
The Make In Africa Global Summit (MIAGS) is a global platform connecting leaders, businesses, investors, institutions and policymakers shaping the next era of economic growth across the Global South and Africa.
MIAGS advances South–South cooperation, trade, investment, industrialization, technology, infrastructure and economic resilience, creating platforms for dialogue, strategic partnerships and cross-border opportunities.
Our mission is to strengthen the Global South and Africa’s role in the global economy by connecting capital with opportunity, innovation with markets and economic priorities with action—while fostering a more connected, productive and influential economic future.